I learned several successful marketing methods by writing articles online. The same rules apply to business websites.
Writing useful content on your business website, to give your readers something of value, will help bring more traffic and lead to business success. It will also give your website a professional look.
Here are five ways to achieve that non-cheesy professional looking website.
1. Attracting Quality Visitors
When you write quality content on the Internet that offers value to the reader, you will get quality traffic from search engines. When I say quality traffic, I’m talking about visitors who are looking specifically for what you have to offer.
If your website is not focused on the kind of person you want to attract, then you will get misdirected traffic. Those people will leave as soon as they arrive.
Using the wrong terminology or the wrong keywords might cause a search engine to match a query with the wrong topic. This causes a misguided visitor to fall on your page.
You didn’t want them anyway, but search engines don’t know the difference. If Google tracks short visits or bounces, then they will assume your site is cheesy and has little or no value. This will lower your ranking to the point where you may no longer get search engine traffic as all.
2. Make Good Use of Google Analytics Reports
Your Google Analytics reports help discover poorly performing web pages.
Poorly performing pages may not necessarily be poorly written. They may just be attracting the wrong traffic. Using the wrong terminology or the wrong keywords might cause a search engine to match a query with the wrong topic. This causes a misguided visitor to fall on your page.
When you review you Google Analytics reports, you can see what search terms visitors used and why it matched to one of your pages.
With this information, you’ll know what changes you need to make in order bring visitor traffic that matches your business. That’s a quality visitor that you want.
3. Add Value to a Marketing Website
You can’t just sell stuff. You need to provide something of value to the reader. Write about your products with helpful guidance and useful information that your potential customers are really looking for.
These readers will stick around since they found something that relates to what they want. They’ll read what you have to say and they may even check out other pages on your site for more content if they feel they got something of value from you.
Since I had started writing online I began writing articles for my business site too. I wrote informational pages that were not focused on selling. Their purpose was to give the reader something they can use, without asking for anything in return.
Prior to this, my business site was full of product descriptions. I thought I had a professional website, but it was too focused on sales content and not on providing helpful discussions. I didn’t realize I had a cheesy website.
By changing the whole concept, including articles that provide value to the reader, I found that visitors stuck around long enough to eventually become paying customers.
4. Rework and Improve Web Pages
The job never ends. It’s important to pay attention to what works and what doesn’t. The information I get from Google Analytics reports is terrific.
You can get a lot of useful data about how well your articles are working, and why. This information is a goldmine.
It’s important to review poorly performing web pages and work on improving them. I like to analyze non-working pages by comparing them to the ones that are working. This helps discover what might be missing as well as what works.
Google notices when pages are updated. Those pages get a higher ranking because they want to send search traffic to pages that are being maintained rather than pages that as left to stagnate.